Principals of Packaging Design

When Daisy Brand came out with their new and alternative packaging for their sour cream, I was excited to try it. Not only did they put the product in a bottle (it’s more like a pouch with a squirt tip) but it disperses the perfect amount of product. This makes it easier and quicker to add some sour cream to certain dishes like tacos or burritos that need a thin line of product, rather than a dollop. By designing this new packaging, it makes the product easier to use and store because it takes up less room, which follows one of Peter Vukovic’s rules in his article, 6 rules for packaging design that will shine on the shelf. Since there is still a use for having sour cream in a tub, it also adds to the design’s extensibility which is another rule detailed by Vukovic. Plus, this is the only brand of sour cream that features this type of design and lends to its authenticity. Daisy Brand follows all six of the rules he details in the article. The fact that it is simple and clean does not allow room for misinterpretation of what the product actually is. The front states what it is in a larger font than the rest as is easy to read. The only other font that is large and is not blue is the company’s name.

The packaging is not convoluted with articulate designs, as the video Packaging Design Basics suggests a minimal and clean design. I also feel that having a simple white package with only a few colors shows that it has great readability from afar, which is detailed in Design Principles: Visual Perception and the Principles of Gestalt. Daisy’s designs are also memorable and recognizable to the consumer.